When the smartphone revolution began, website builders around the world largely ignored this new format. They didn’t worry too much how their websites looked on the mobile because people just used their phones to check a shop’s opening times or see where the nearest take away was, right? But as the growth in smartphones continues and the use of them rockets past any expectations, can businesses really afford to ignore this vital outlet for their website? No, because being mobile friendly matters now to the biggest name in the business – Google. Here, with the help of Grapefruit Marketing, a specialist provider of London SEO services, we look at why being mobile-friendly matters.
This year is set to see a new milestone in the way people use the internet. 2014 saw 72% of people searching for information on their smartphone for businesses within 5 miles of their location (source). It also showed that half of the people who conducted these searches visited the shop that they searched for within a day of the search. So, mobiles are being used for much more than just checking Facebook and Twitter. (more…)